Get Some Action - 6 Steps to Higher Conversion with Email
Action emails – they’re the bigger, more independent brother to regular mass emails. With an open rate that is more than double regular mass email, this is an awesome email marketing tool that will...
View ArticleHow to Be a Web Analytics Rockstar in 30 Minutes a Month
Guest post by Susan DeMatei - Susan is the owner of Vinalytic, a consulting firm specializing in Direct Marketing for wineries. She is the winner of a Direct Marketing Association Achievement Award, a...
View Article5 Tips for Effective Ecommerce Merchandising
Whether it's picking up a loaf of bread or a silk scarf for Grandma, merchandisers think carefully about how you navigate in store and what will grab your attention. Merchandising has been effective...
View Article6.5 Easy Fixes for a Better Wine List Page
The wine list page – It’s the page that shows a series of wines that your website visitors commonly see before they click to learn more about a specific wine. How can you get visitors on this page...
View Article6 Things That Make a Great Bottle Shot
Krista shared an excellent post last week about 6.5 Easy Fixes for a Better Wine List Page. In my opinion, the most important tip is easily the first one about using quality pictures. With that in...
View Article7 Ways to Get Customer Wine Reviews
It’s nice to get a little public shout out for all the hard work that you put into making your wine. While media reviews and PR articles are awesome at getting some attention, you want the very people...
View Article5 Holiday Tips to Sell More Wine Online
Is your wine ecommerce site ready to go at it again this holiday season? Aside from prepping for the ugly Christmas sweater parties you’ll attend this season, it’s also time to prep your website for...
View ArticleBe a Customer for a Day
Thanksgiving is three weeks away. I’ll say that again, Thanksgiving is only three weeks away. While you’re working through your holiday promotions, special offers, and gift offerings, let’s take some...
View ArticleMobile Ecommerce and the Wine Industry
For anyone who missed the Napa Valley Vintner's Mobile Seminar, here are the slides from my presentation on mobile ecommerce and the wine industry.
View ArticleTop Five Reasons Your Winery Should Offer Mobile POS
POS stands for Point of Sale – and Mobile POS is not having your customers or staff tied to a cash register. Apple has offered this convenience for its customers for a while, but now that mainstream...
View ArticleUsing Scarcity Tactics Effectively
Any marketer will tell you that scarcity is one of the most effective and often used strategies. Why? Because the biggest barrier to a sale is procrastination. This can either be for a tangible...
View ArticleTop 5 Questions asked at January's Trade Shows
Like many of our colleagues and wineries, we attended both the Direct to Consumer Wine Symposium in San Francisco and the Unified Wine & Grape Symposium in Sacramento last month. We were on-hand...
View ArticleCustomizing Wine Clubs
The more "custom" your club, the more specific, hands-on processing is necessary to meet each requests which increases the opportunity for mistakes If you’re like most wineries, you love your club...
View ArticleYour Website as a Tool to Grow Your Mailing List
Typically, marketing is responsible for two things: Getting sales from the existing customer database, and Growing the potential customer database. Are you using your website to the best of it's...
View ArticleFlea Market Finds for Mobile POS
Guest post by Susan DeMatei - Susan is the owner of Wine Glass Marketing, a consulting firm specializing in Direct Marketing for wineries. She is the winner of a Direct Marketing Association...
View ArticleFive Automatic Emails and Why We Like Them
1. The Tasting Room Visit Receipt Driven by sustainability and customer service, large retailers like Macy's, Wells Fargo, Citibank, Nordstrom, Best Buy, Whole Foods, Kmart, Sears and Gap all now...
View ArticleThree Tips in Google Analytics
Google Analytics are awesome. They're free, easy to set up, and tell you everything you need to know about how your website is performing. But, they also encompass a confusing array of data, can be...
View ArticleDoes Mobile POS Really Work?
We aren't really retail guys, we are software guys and truthfully you know a lot more about retail than we do, but here is what we did. On May 25th, the Vin65 team set out to eating our own dog food...
View ArticleHow to Sell More Wine Direct to Consumer
The Vin65 Direct to Consumer RoadShow has kicked off with the first event launching in Paso Robles today. Future events to be held in Mendocino and Calaveras County (and if you want us to come to...
View ArticleSocial Media's Effect on Ecommerce
Good Things Come to Those Who Wait Or in this case, believed. For years, CEOs and CFOs have been asking "what is the value of Social Media?" And those of us who believed in it, argued the necessity...
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